Demand by   Design:  
The Souled Out Playbook for the new Paradigm


 FREE EVENT: 

 Wednesday 7th October · 5pm AEST 
 Replay available for 48 hours 

REGISTER NOW

 Demand by   Design:  

The Souled Out Playbook for the new Paradigm




 FREE MASTERCLASS: 
 CALIBRATED MARKETING 
 FOR THE NEW PARADIGM  

Wednesday 7th October
7am AEDT
Replay available for 48 hours

I NEED THIS!

The secret to consistent demand is inside your bodygraph.


But just knowing your design is information.

Demand comes from presence: your brand built from your design, expressed in a way that's unmistakably yours.

That's calibration, setting your brand, your content, and your offers to run on YOUR energy instead of someone else's.

 

 HERE'S WHAT I NEED YOU TO SEE: 

The way your marketing works for the rest of your lifetime is changing.


The world is moving out of a cycle built on intellect, strategy and doing, and into one built on relationships, potency and emotional capacity.

That's the Human Design new paradigm, and you're already feeling it.

What matters now is less about posting consistently and more about showing up as unmistakably YOU when you do.

AI is a blessing in this process, but it's not the headline act: YOU ARE.

Inside this free masterclass, I'm showing you how to calibrate your brand, content and offers to your design, and how to use AI to carry more of the doing so you can lead.

That's the "souled out" playbook for demand by design.

 

The secret to consistent demand isn't posting more, it's calibration.


You know your Human Design inside out. You've studied your chart, you understand your authority, and you've tried to apply it to your business.

You adjusted your content calendar to match your energy type. You rewrote your messaging to sound more aligned. Maybe you redesigned your offers based on what you learned.

And still, your revenue rollercoasters. You're creating content for hours and it sounds like everyone else. You launch because nothing sells without a push.

 HERE'S WHAT I NEED YOU TO SEE: 

The way your marketing works for the rest of your lifetime is changing.

 
The world is moving out of a frequency built on intellect, strategy and doing, and into one built on relational and emotional capacity. That's the Human Design new paradigm, and it favours you.

AI can collapse the time your business takes to run, but it can't calibrate your expression to your energy. That part is yours.

Inside this free masterclass, I'm showing you how to calibrate your brand, content and offers to your design so demand becomes inevitable, and how to use AI to carry the doing so you can lead from presence instead of output.

Inside this Masterclass,
You'll Discover:  

  •  CALIBRATE 
    Your Fame Frequency, what you're designed to be known for, and how to set your brand, content and offers to your energy instead of running someone else's settings.
  •  CREATE 
    How to build from your design with AI support (live demo inside Frieda, my brand and content AI), so creation starts feeling fun.
  •  EXECUTE 
    The half nobody is teaching; where the doing leaves your plate so brilliant work actually gets shared, instead of sitting in your drafts. (Recorded demo: from Frieda to finished).
  •  DEMAND 
    How to build belief first so they're "souled" before the cart opens, using your Profile Lines and Open Centres to influence and handle every hesitation.
  •  THE NEW PARADIGM 
    Why this era rewards connection, realness, and a brand that's unmistakably you, and how AI fits into that without making you dependent on it.

Inside this Masterclass,
You'll Discover:  

  •  CALIBRATE 
    Your Fame Frequency, what you're designed to be known for, and how to set your brand, content and offers to your energy instead of running someone else's settings.
  •  CREATE 
    How to build from your design with AI support (live demo inside Frieda, my brand and content AI), so creation stops being a fight.
  •  EXECUTE 
    The half nobody is teaching. Where the doing leaves your plate so brilliant work actually ships instead of sitting in your drafts. (Recorded demo: from Frieda to finished).
  •  DEMAND 
    How to build belief first so they're sold before the cart opens, using your Profile Lines and Open Centres to influence and handle every hesitation.
  •  THE NEW PARADIGM 
    Why this era rewards connection, realness, and a brand that's unmistakably you, and how AI fits into that without making you dependent on it.

Three reasons to show up live...


 #1: Famous For by Design: Free for 24 Hours 

Stay to the end and get instant access to what you're here to be known for, read from your Human Design. Available for 24 hours only.

 #2: Three Gifts for the Room 

Listen for the word I drop during the framework section, put it in chat, and you're in the draw for:

  • A private one-to-one call with me
  • A marketing asset audit (I'll Loom you honest feedback and three specific changes)
  • A month inside Souled Out by Design

 #3: Fast Action Pricing! 

Souled Out by Design opens during this masterclass at exclusive pricing. You'll get a window to join us at a special price that disappears after then.

SAY NO MORE... I'M IN
WHO I AM


I spent 30 years in corporate marketing and advertising. I ran global teams, lived the Mad Men world in New York for five years, and climbed to the top role of my career. It crushed me. I felt boxed in, bullied, unable to be my authentic self.

I walked out in December 2018.

In late 2022, I pioneered Human Design for Marketing before AI existed in this space. I developed the IP early.

I believe Human Design is not just about alignment, but calibration. My clients learn the why, experiment with their design, and refine their brand and content to what actually works for them.

I'm not here to hand you a template. I'm here to teach you the method so deeply that you become dangerous with it... and then support you as you build something that's undeniably yours.

If you're ready to stop forcing and start building a business that feels like freedom, you've found the right space.

Imagine this...

  • Your marketing feels alive and easy to create because it's actually built from your design, not borrowed from someone else's blueprint.
  • You post content that sounds unmistakably like you, and the right clients respond immediately because they feel seen.
  • Your offers sell consistently, at prices that honour your depth, without the feast and famine roller coaster.
  • Daily sales become possible, you know how to make them while you're at school pickup, on a walk, or simply living your life.

And underneath it all?

Freedom.

The business you built is shaped around how you want to live now, and you're abundantly rewarded for work that's genuinely yours.

This is what becomes possible when you calibrate your unique energy to your brand, content and offers.

 

 REGISTER NOW 

Wednesday 7th October · 5PM AEST
Replay available for 48 hours

This Masterclass is for you if:

  • You're an established coach, healer, or business owner who wants impact AND freedom.
  • You know your Human Design, but you're ready for more than information.
  • You're tired of strategies that cost more than they give, and you want consistent demand.
  • You're ready for a business that's built on your magnetic essence and achieves your goals.

See you on the 7th.

All my best