Demand by Design:
The Souled Out Playbook for the new Paradigm

FREE MASTERCLASS:
CALIBRATED MARKETING FOR THE NEW PARADIGM

Wednesday 7th October · 7am AEDT
Replay available for 48 hours

I NEED THIS!

Build a business that runs on your frequency, not someone else's formula

When you stop forcing strategies that were never built for you and start calibrating your brand, content, and offers to your Human Design, you build a magnetic brand that attracts clients with ease.

I NEED THIS!

The secret to consistent demand isn't posting more, it's calibration.

You know your Human Design inside out. You've studied your chart, you understand your authority, and you've tried to apply it to your business.

You adjusted your content calendar to match your energy type. You rewrote your messaging to sound more aligned. Maybe you redesigned your offers based on what you learned.

And still, your revenue rollercoasters. You're creating content for hours and it sounds like everyone else. You launch because nothing sells without a push.

HERE'S WHAT I NEED YOU TO SEE:

The way your marketing works for the rest of your lifetime is changing.

The world is moving out of a frequency built on intellect, strategy and doing, and into one built on relational and emotional capacity. That's the Human Design new paradigm, and it favours you.

AI can collapse the time your business takes to run, but it can't calibrate your expression to your energy. That part is yours.

Inside this free masterclass, I'm showing you how to calibrate your brand, content and offers to your design so demand becomes inevitable, and how to use AI to carry the doing so you can lead from presence instead of output.

You know your Human Design. You've studied your chart, you understand your authority, and you've tried to apply it to your business.

You adjusted your content calendar to match your energy type. You rewrote your messaging to sound more aligned. Maybe you redesigned your offers based on what you learned. Or you even told your AI your Human Design details, hoping that would make the output feel more like you.

And still... your revenue rollercoasters. You're creating content for hours and it sounds like everyone else. You launch because nothing sells without a push. Your wisdom runs deeper than your income, and you're starting to think Human Design works for the people selling it, not the people buying it.

HERE'S WHAT I NEED YOU TO SEE:

You've been treating Human Design like a personality test you follow once, instead of a calibration system you refine continuously in your real business.

You can't calibrate to what you don't understand. And understanding your chart without testing it, refining it, and getting real-time support to see your own patterns? That's just theory wearing a different outfit.

Inside this Masterclass,
You'll Discover:

✓	CALIBRATE Your Fame Frequency, what you're designed to be known for, and how to set your brand, content and offers to your energy instead of running someone else's settings.
✓	CREATE How to build from your design with AI support (live demo inside Frieda, my brand and content AI), so creation stops being a fight.
✓	EXECUTE The half nobody is teaching. Where the doing leaves your plate so brilliant work actually ships instead of sitting in your drafts. (Recorded demo: from Frieda to finished).

✓	DEMAND How to build belief first so they're sold before the cart opens, using your Profile Lines and Open Centres to influence and handle every hesitation.

✓	THE NEW PARADIGM Why this era rewards connection, realness, and a brand that's unmistakably you, and how AI fits into that without making you dependent on it.

Three reasons to show up live...

#1: Famous For by Design: Free for 24 Hours

Stay to the end and get instant access to what you're here to be known for, read from your Human Design. Available for 24 hours only.

#2: Three Gifts for the Room

Listen for the word I drop during the framework section, put it in chat, and you're in the draw for:

A private one-to-one call with me
A marketing asset audit (I'll Loom you honest feedback and three specific changes)
A month inside Souled Out by Design

#3: Launch pricing ends Wed 14th October, 2026

Souled Out by Design opens during this masterclass at founding member pricing: $222/month, or 12 payments of $197, or $1,970 paid in full. That pricing closes Wednesday 14th October, then it's $297/month. The room hears it first.

SAY NO MORE... I'M IN

WHO I AM

I spent 30 years in corporate marketing and advertising. I ran global teams, lived the Mad Men world in New York for five years, and climbed to the top role of my career. It crushed me. I was boxed in, bullied, unable to be my authentic self.

I walked out in December 2018.

In late 2022, I pioneered Human Design for Marketing before AI existed in this space. I developed the IP early, helped thousands transform their businesses through this lens, and watched the category I created get commodified by people who've never studied it deeply.

Here's what differentiates me now: Human Design isn't a personality test you follow like gospel. It's a calibration system. My clients learn the why, experiment with their design, and refine their brand and content to what actually works for them.

I'm not here to hand you a template. I'm here to teach you the method so deeply that you become dangerous with it... and then support you as you build something that's undeniably yours.

If you're ready to stop forcing and start building from your actual design, this is where it happens.

Imagine this...

Your marketing feels alive and easy to create because it's actually built from your design, not borrowed from someone else's blueprint.
You post content that sounds unmistakably like you, and the right clients respond immediately because they feel seen.
Your offers sell consistently, at prices that honour your depth, without high-ticket pressure or discovery calls.
You have daily sales coming in while you're at school pickup, on a walk, or simply living your life.

And underneath it all?

Freedom.

The business you built is shaped around how you want to live now, and you're abundantly rewarded for work that's genuinely yours.

This is what becomes possible when you calibrate your unique energy to your brand, content and offers.

REGISTER NOW